ABOUT THE BRAND
Second base is more than just a thrift store; it is a community of style enthusiasts, sustainability advocates, and bargain hunters, all coming together to celebrate the beauty of pre-loved fashion. "Second Base" can also symbolize second chances or second opportunities—perfectly aligned with the idea of thrift shopping, where pre-loved items get a second life with new owners.
The mission of the brand goes beyond offering affordable and eclectic items. We are committed to promoting sustainable shopping practices. By choosing Second Base, people not only save money but also contribute to a more environmentally friendly way of enjoying fashion.
THE DESIGN
The logo features a circular design, symbolizing continuity, unity, and the cycle of reuse. The color palette consists of soft pink, soothing blue, and clean white tones. Pink conveys warmth and friendliness, blue represents trust and dependability, while white suggests purity and simplicity. The checked pattern signifies the curated selection of items, highlighting the uniqueness and value of thrifted goods. The tagline "Handled with Love" is positioned around the outer edge of the circle, emphasizing the care and attention given to each item.
HANG TAG DESIGN:
Colour palette
